# identity.md

## Organization Overview
- **Company Name:** Hug Sleep Inc.
- **Mission:** To help everyone achieve better sleep at night through the Sleep Pod adult swaddle, which utilizes deep touch pressure simulation.
- **Company Structure and Legal Entity:** Hug Sleep Inc. (Corporation)
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Serving over 800,000 happy customers.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Founded by a husband and wife team.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Passionate about helping individuals achieve better sleep.
- **About Links:** https://hugsleep.com/pages/our-story, https://hugsleep.com/pages/about-us

## Operations & Structure
- **Business Model and Operational Approach:** Direct-to-consumer sales of the Sleep Pod adult swaddle, leveraging deep touch pressure simulation technology.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Timesact (potential partner/developer).